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Positivo Tecnologia (formerly known as Positivo Informática)^[5] is a Brazilian technology company headquartered in Curitiba, Paraná. It is the Information Technology arm of the larger organization Grupo Positivo.^[6] It is the largest computer manufacturer in Latin America and the tenth largest in the world.

In addition to computers, produces educational software, electronic games and set-top box for Brazilian digital television. The company also serves as an OEM/ODM/EMS.^[7]

It is listed on the Novo Mercado of B3.

Market[edit]

Brazil market share[edit]

• 16.1% total PC sales (2009)
• 24.7% official market sales (2009)
• 29.9% retail market share^[8]

Positivo Network Internet

Target market[edit]

Positivo Network Ip

In 2004, Positivo began actively targeting the retail market.^[9] Positivo was primarily focused on middle-class families who likely had never been able to purchase a home personal computer previously. Positivo creates lower-cost computers which are more accessible to the growing middle class in Brazil given their low cost: with financing, the cheapest of these PCs can be paid off for $30/month, making it possible to reach families making ~$270/month.^[10] These computers are designed to serve both as a TV and a personal computer.

Now, Positivo makes a wider range of computers costing up to $2000 targeted toward higher-income customers.

Products/Services[edit]

According to Grupo Positivo, Positivo Informática:^[11]

• Manufactures microcomputers
• Manufactures mobile phones, including smartphones.
• Develops education software
• Runs education portals (e.g., Portal Educacional, Portal Aprende Brasil, Portal Positivo and Portal Universitário)
• Provides teacher training and educational and technical support for Grupo Positivo partner schools

References[edit]

1. ^'Positivo Tecnologia SA'. Financial Times. Retrieved 20 May 2018.
2. ^'Positivo sai de lucro para prejuízo de R$ 1,3 milhão no 4º trimestre' (in Portuguese). Valor Econômico. 14 March 2018. Retrieved 20 May 2018.
3. ^'History and Corporate Profile'. Investor Relations. Positivo Tecnologia. Retrieved 20 May 2018.^{[permanent dead link]}
4. ^Douglas Ciriaco (15 May 2018). 'Positivo se torna representante oficial da Anker no Brasil' (in Portuguese). TecMundo. Retrieved 20 May 2018.
5. ^Jéssica Sant’Ana (10 April 2017). 'Positivo Informática muda de nome para dar ênfase à tecnologia' (in Portuguese). Gazeta do Povo. Retrieved 16 May 2018.
6. ^See Grupo Positivo website
7. ^http://www.eweek.com/c/a/Desktops-and-Notebooks/Intel-Classmate-PCs-Gain-New-Atom-Chips-Increased-Ruggedness-563338/
8. ^Company History & Corporate Profile
9. ^Reuter's, 'Brazil's Positivo bets on booming computer sales,' May 23, 2007 [1]
10. ^CNET, 'In Brazil, PC Buyers Accentuate Positivo,' April 17, 2008
11. ^See Grupo Positivo website

Positivo Network Analyzer